How much does a website cost for an SMB in 2026?

It’s the first question you ask and the hardest to answer honestly. Not because we don’t want to say — it’s because “a website” means a four-page business card for one person and a platform with customer portal, calendar and invoicing for another.

Still, there are clear ranges. Here they are.

Three typical price brackets

€1,500 – €2,500: the essentials site

For freelancers and small businesses with a clearly defined offer. 4 to 8 pages, contact form, basic SEO, mobile-optimised. No blog, no complex integrations.

Ideal for: coaches, consultants, craftspeople, healthcare practitioners, local service providers.

€2,500 – €5,000: the growth site

Businesses that want to actively use their website as a sales channel. 10 to 20 pages, blog, local SEO per region, more advanced forms, integrations with external tools (Calendly, Mailchimp, …).

Ideal for: SMBs with multiple services, recruitment firms, law firms, photographers.

€5,000 – €10,000+: the custom site

Businesses with specific functionality: customer portal, member login, custom calculators, or a combination of marketing site and application. This is where the line with custom software comes into view.

What really drives the price

Not the number of pages. These three things:

1. How sharp your scope is. A client who knows on day one what they want costs us considerably less time than a client who changes direction five times along the way. Not because we don’t love the second client — but iteration takes time.
2. How much content you provide yourself. Writing copy and supplying photos is work. Is it done by you, or do we need to do it (with a copywriter and photographer, possibly)? That can move the quote by up to 30%.
3. How much custom design. A thoughtful design that fits your brand 100% takes more iterations than a template where we change the colour. Both are legitimate choices — but they don’t cost the same.

Why hourly rates usually cost you more

Many agencies bill by the hour. Sounds fair — until you end up with an invoice for “32 hours of project management” and you have no way to verify what that actually included.

We work with fixed prices based on scope. You know in advance what you pay. If something runs over on our side? That’s our problem, not your invoice.

What every quote should include

• A list of what’s included (and what’s not)
• A timeline with at least a delivery date
• Ownership of the work — who owns the code, the design, the account afterwards?
• What happens after delivery — hosting, maintenance, small changes
• What if it doesn’t work — our 15-day free trial isn’t a marketing stunt, it’s protection for you

And hosting, maintenance, and updates?

For an SMB site, expect €15 to €40 per month for hosting + domain + email addresses. Maintenance (small text changes, replacing images) is usually done in a few hours per quarter for most companies — when you buy that from us we charge by the hour, no subscription.

Finally: the rate you never see listed

The most expensive website isn’t the priciest one. It’s the website that still doesn’t exist after six months. Or the one that exists but brings in no leads. Or the one you can’t edit yourself, so every change costs you €200 again.

Ask, with every quote: “What do I do if I want to change this myself?” The answer tells you more than the price.